The Brand Marketing & Product Development Manager role combines brand development, marketing strategy, and product development activities for consumer products. The position offers an opportunity to contribute to brand growth by supporting market-focused initiatives and the development of products aligned with business objectives.
Responsibilities
Develop and implement brand marketing strategies aligned with business objectives
Support product development activities from initial concept through to market introduction
Coordinate marketing and product initiatives with relevant internal stakeholders
Monitor market and consumer trends to support brand and product development decisions
Contribute to initiatives aimed at strengthening brand presence and supporting business growth
Requirements
Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA or PGDM in Marketing would be preferred
7–10 years of experience in fast-moving consumer goods (FMCG), direct-to-consumer (D2C) start-up brands, baby care, personal care, oral care, or a related consumer category
Strong project coordination, communication, and cross-functional stakeholder management skills
About the company
A company in the consumer products industry that develops products supporting health, hygiene, household care, and everyday living. The organisation uses consumer research and product development capabilities to create products designed to support comfortable and healthy daily habits.