The Marketing Specialist role supports the planning and execution of marketing initiatives, promotional activities, and brand campaigns within the fast-moving consumer goods (FMCG) sector. Working closely with the senior manager, marketing, the position analyses market and consumer trends, coordinates with internal and external stakeholders, and provides data-driven insights to support brand and business decisions.
Responsibilities
Brand & Marketing Support
Support the senior manager, marketing, in implementing brand and marketing strategies
Develop a good understanding of brand positioning, target consumers, product propositions, and key brand messages
Support the planning and execution of marketing campaigns and brand activities
Assist in preparing marketing presentations, briefs, promotional materials, and reports
Coordinate with internal teams and external agencies to ensure the timely execution of marketing activities
Promotions & Schemes
Support the planning and execution of consumer promotions, trade schemes, and other promotional activities
Monitor ongoing promotions and schemes and track their effectiveness
Analyse promotional performance and provide recommendations for improvement
Coordinate with Sales and other relevant teams to ensure the smooth implementation of schemes
Maintain records of promotional activities, budgets, and results
Data Analysis & Reporting
Collect, consolidate, and analyse marketing and business-related data
Prepare regular marketing performance reports, dashboards, and presentations
Use Excel to analyse sales, campaign, promotion, consumer, and market data
Identify trends and provide data-based observations and recommendations
Support the senior manager, marketing, in preparing management reports and presentations
Campaign Execution
Support the end-to-end execution of marketing campaigns across relevant channels
Coordinate with creative, digital, research, media, and other agencies as required
Follow up on campaign deliverables, timelines, and execution
Monitor campaign performance and prepare post-campaign analysis
Cross-functional Coordination
Work closely with Sales, E-commerce, Supply Chain, Finance, and other departments to support marketing initiatives
Coordinate with relevant teams on product launches, promotions, campaigns, and other marketing activities
Ensure timely communication and follow-up on marketing-related activities
Requirements
Good understanding of FMCG marketing fundamentals, brand positioning, campaigns, promotions, and consumer insights
Good knowledge of promotional activities, trade schemes, and consumer promotions
Strong analytical skills with the ability to interpret marketing, consumer, sales, and campaign data
Ability to use Excel for data analysis and reporting
Good presentation, reporting, documentation, and communication skills
Proactive and detail-oriented approach
Willingness to take ownership of assigned responsibilities
Ability to coordinate effectively with internal departments and external agencies
About the company
A Japanese company in the consumer goods industry offering products designed to support everyday health, hygiene, and daily living. The company applies consumer insights and product development expertise to meet evolving customer needs across its markets.