The Sales Coordinator role supports sales activities and smooth day-to-day operations through customer communication, vendor coordination, record maintenance, and business reporting. Working on site, the position acts as an important link between customers, vendors, the sales team, and internal departments.
Responsibilities
Sales Support & Customer Communication
Respond to customer enquiries
Prepare quotations, obtain the necessary approvals, and send offers to customers
Follow up on offers, orders, and payment collections
Keep customers informed of delivery and work progress by phone and email
Administration & Customer Relations
Handle customer calls and queries professionally
Maintain files, records, and databases
Coordinate material orders with vendors and track POs
Manage spare parts and repair inventory
Provide customers with delivery updates
Build and maintain strong customer relationships
Update product price lists
Support the sales team in identifying and managing customers
Coordinate between departments and escalate issues when required
Reports, MIS & Business Intelligence
Prepare weekly and monthly enquiry, spare parts sales, and AMC reports
Maintain AMC schedules and serve as the primary point of contact for AMC customers
Monitor competitor activities and share relevant updates with management
Provide timely business updates and escalate issues when required
CRM & Feedback Management
Maintain daily CRM updates
Collect and compile customer feedback
Record and circulate MoM
Follow up on action items and deadlines
Compliance
Ensure compliance with company processes and policies
Support employee retention and attrition-related activities
Requirements
Experience supporting sales activities, customer communication, or business operations
Strong coordination skills for working with customers, vendors, sales teams, and internal departments
Ability to maintain accurate records, prepare reports, and follow up on orders, payments, and deadlines
Professional communication, customer service, and relationship management skills
About the company
A company in the industrial equipment sector that distributes products and provides technical services for engineering and manufacturing customers. Its services include equipment supply, maintenance, spare parts, field support, and repairs.