| Job Responsibility |
- Business portfolio- B2B
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization’s website(s)
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter
- Track and analyses website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing, or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts, and audio content to online sites
- Create online banner adverts
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events
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