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Public Relations Specialist

Job title: Public Relations Specialist
Location: Bangalore(East)
Specialisation: Consumer Goods / FMCGMarketing & Advertising
Salary: INR 1,600,000 - 1,700,000 (Annual)
Reference: PR/108940
Job published: January 07, 2025 13:05
Work Arrangement: Fully Remote

Location: Bangalore office / Near MG road metro station

Job Responsibility: 

  • Brand Management:

    • Craft and maintain a positive public image for the brand.

    • Develop and implement PR strategies that align with marketing goals.

    • Monitor public and media perceptions of the brand.

  • Event Management:

    • Plan and execute PR events, product launches, and press conferences. 

    • (PR events are held around 7 times a year in different city of India, so business trip is a necessity.)

    • Coordinate logistics and manage event budgets.

  • Market Research:

    • Conduct research to understand consumer behavior and market trends.

    • Analyze PR campaign performance and provide insights for improvement.

  • Content Creation:

    • Write and edit press releases, articles, catalogues, and EC site content.

    • Collaborate with person in charge of EC and creative teams to produce engaging content.

Other requirements: 

  • Good communication skills, Good conversational skills, and Humble.

  • Must be willing to multi-task.

  • Requirement: consumer goods industry over 7 years.