Title: Marketing Manager
Location: Mumbai, India
Experience: 5 years
Responsibilities:
- Content Development: Create and develop content aligned with business goals, target audience and regular content calendars.
- Social Media Management: Develop and upload social media content across all company platforms in a timely manner.
- Manage and grow the company's social media presence on platforms like Facebook, LinkedIn, Instagram, and others.
- Direct Marketing activation via Email and WhatsApp.: Develop and execute email and WhatsApp marketing campaigns, including list segmentation, content creation, and performance tracking.
- Website Management: Develop content for the company’s website, update content and track traffic.
- Collaborate in a timely manner with different marketing teams to ensure localisation and translation of content and marketing activities.
- Stay Updated: Stay current with industry trends, emerging technologies, and best practices in digital marketing. Recommend and implement innovative strategies and tools.
- Audience Targeting: Have a deep understanding of how to communicate value to Medix’ target audience.
- Project Management: Manage multifaceted projects and keep various work streams on track.
- Results Tracking: Track, measure, and communicate marketing results, continually optimise for efficiency and scale to meet marketing KPIs
- Analytics and Reporting: Monitor and analyze performance metrics using tools like Google Analytics, website performance, social media profiles. Provide regular reports and insights to improve activities.
Skills required:
Highly fluent in English - both spoken & written
Bachelor’s degree in marketing, Business, or a related field (master’s degree preferred).
Minimum 5 years of proven experience in Content Management & Digital Marketing.
Strong understanding of social media and various content forms.
Proficiency in Google Analytics, Google Ads, SEO tools, LinkedIn and marketing automation software is a plus.
Excellent analytical and problem-solving skills.
Attention to detail, and an ability to deliver on time all the time.
Experience in Healthcare and / or private health insurance or employee benefits sector is a strong plus.
Ability to work in a fast paced, results driven environment. • Excellent verbal, presentation, and written communication skills.