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Marketing Manager/Researcher

Job title: Marketing Manager/Researcher
Location: Gurgaon
Specialisation: Trading
Salary: INR 1,000,000 - 1,500,000 (Annual)
Reference: PR/108605
Job published: September 06, 2024 19:49
Work Arrangement: Fully Remote
Position- Marketing Manager/ Researcher
Location- Gurgaon
Experience- Minimum 3 years
Qualifications
  • Bachelor’s degree or an equivalent
  • Diploma/MBA degree preferred
 
Primary Responsibility

Development and execution of strategy *Working in a team

  • Clarify the potential market (including products categories, target consumers, target area, target distribution channel) to start a business in India based on the result of market research.
  • Develop marketing strategies such as segmentation, targeting, positioning, marketing mix (4P).
  • Verify the effectiveness of the strategy and plan.

Research Analysis

  • Formulate and conduct market research and analysis of the macro/microenvironment in Indian toiletry market by desk & field research, store visit, and hearing from other companies, etc.

Networking

  • Arrange and attend the meeting with local companies, such as retailers and wholesalers.
  • Support Japanese expatriates communicate with local people in Hindi or other local languages.
  • Any other task requested by the chief of liaison office.
Required
  • English in business level and Hindi for communicating with local people.
  • More than 5 years of marketing strategy planning experience in toiletry, cosmetics, or personal care related companies (ex. Manufacture, Distributor (super stockist), Research agent, Import company).
  • More than 3 years of experience in profit & loss planning and control from the marketing point of view.
  • Knowledgeable in both offline and online channels.
Preferred experience
  • Experience in introducing new products or developing new sales channel.
  • Experience in toiletry and home care category especially in oral care, hair care, and skin care categories.
  • Marketing experience in D2C brands (Digital first Brands).
  • Experience in omni-channel marketing.
  • Local languages other than Hindi.