Mar Com Specialist Bangalore

• Develop and execute comprehensive lead generation campaigns, from strategy creation to performance analysis.
• Organize and manage marketing events such as exhibitions and webinars to attract and engage prospective customers.
• Collaborate closely with the sales team to ensure alignment on goals and strategies, focusing on profitability rather than just the number of leads.
• Coordinate with Points of Contact (PIC) in our headquarters in Japan and regional headquarters in Singapore to ensure cohesive marketing efforts.
• Build and lead a new marketing team in our Bangalore office, fostering a collaborative and innovative work environment.
• Analyze campaign performance data to optimize future marketing strategies and improve lead quality.
• Issue content via 3rd party channels by creating a comprehensive 3rd party channel plan, detailing the types of channels to use and the content to convey.
• Communicate with 3rd party channel vendors such as magazines, websites, social media platforms, and advertising agencies.
• Organize information from sales and engineers to effectively convey information through various marketing channels.
• Adapt new technology to campaigns by identifying cutting-edge marketing technologies, such as AI, through research and interviews.
• Create a plan to integrate new technologies into our campaigns and evaluate their performance and ROI.
   

• Proven experience in B2B marketing and lead generation.
• Strong project management skills with the ability to handle multiple campaigns simultaneously.
   
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with sales teams and international colleagues.
• Creative thinker with the ability to develop innovative marketing strategies.
• Familiarity with the electronic component industry is a plus.