Purpose of the Role
The Deputy General Manager – Product Planning is responsible for leading strategic product planning initiatives for high-level motorcycle development projects. The role focuses on driving competitive model introductions through detailed market research, strategic analysis, and cross-functional collaboration. The objective is to ensure that new products align with customer expectations, outperform competitors, and support the company’s long-term growth strategy.
Job Specifications
Educational Qualifications
- Graduate or Postgraduate in Business Administration, Engineering, or a related field.
Knowledge and Skills
- Strong analytical and strategic thinking abilities
- Excellent communication and presentation skills
- Proficiency in market research tools and data interpretation
- Familiarity with 3C analysis and product lifecycle management
Key Responsibilities
- Lead product planning for high-level motorcycle projects from concept to launch
- Conduct comprehensive 3C analysis (Customer, Competitor, Company) to identify market opportunities and define product positioning
- Develop product strategies aligned with market trends, customer expectations, and corporate objectives
- Collaborate with R&D, Marketing, Sales, and Supply Chain teams to ensure timely execution and alignment
- Monitor competitor activities and market performance to recommend strategic adjustments
- Prepare business cases and presentations for senior management to secure approvals for new models
- Support long-term product portfolio planning to ensure sustainable growth and innovation
Experience and Business Understanding
- 10 to 16 years of experience in product planning or strategy, preferably in the two-wheeler segment
- Proven track record of launching competitive models
- Ability to work effectively in a fast-paced, multicultural environment
Exposure to Japanese work culture is an added advantage